Chartered Industrial Designer with over 20 years’ experience of leading advanced user-focused products from concept to market, in both consultancy and ‘in-house’ design environments.

CV //


1996 to 2000 BSc (Hons) in Product Design (2:1) Brunel University
2018 IED Chartered Technological Product Designer


2019 Red Dot Award
2018 iF Award, Good Design Award, HFES User Centred Design Award

July 2018 - present
Acro Aircraft Seating
Lowfield Heath

Lead Industrial Designer

· Channel needs of passenger, customer and business to produce compelling designs
· Develop detailed design concepts in line with aviation regulatory requirements
· Plan and moderate representative end-user testing

2012 - 2018
Elekta Medical Systems Ltd

Principal Product Designer (promoted from Senior level)

· Provide direction on Industrial Design for radition therapy hardware
· Conduct field research to develop understanding of customer workflow
· Conceive and evaluate industrial design concepts for hardware and UI
· Plan and deliver concept design presentations to exec-level stakeholders
· Plan and facilitate market research to evaluate brand alignment of new designs
· Prepare and lead creative workshops with internal and external stakeholders
· Support UX and Human Factors specialists with execution of usability testing
· Develop usability engineering plan aligned with EN/ISO 62366 and FDA guidance
· Visualise and communicate design ideas using Keyshot and Adobe CS
· Create 3D solid and surface models using SolidWorks
· Supervise transfer of designs to production ensuring design intent maintained
· Manage subcontract design services where require

2011 - 2012
Maddison Product Design
Design Consultants

Senior Product Designer

· Manage projects across medical, industrial, consumer and scientific design
· Lead the development of a complex single-use sublingual drug delivery device
· Effectively manage liaison between clients, moulders and subcontract suppliers

Finsbury (Johnson and Johnson)

Senior Design Engineer

· Senior Design Engineer for a UK-based pioneer in the development of advanced high-performance orthopaedic implant and instrument systems.
· Creative engineering role with strong focus on usability

DFL Design Consultants

Industrial Designer

· Client-facing designer managing total product development cycle

Dyson Appliances Ltd

Undergraduate Design Engineer (started as Intern)

· Worked in team developing award-winning DC05 Motorhead cleaner

CV //

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